E-mail updates
Follow on Twitter
Subscribe to RSSBy Dee-Ann Durbin, Associated Press
Ford is demanding that rival General Motors pull a Super Bowl commercial that implies the Chevrolet Silverado pickup is more dependable than the Ford F-Series.
But GM stands by the ad and says it will run during Sunday's game.
In the ad, a driver in a Silverado navigates a post-apocalyptic scene. When he meets up with some friends, he notices one is missing. It turns out that friend was driving a Ford.
GM says R.L. Polk data shows Silverados remain on the road longer than other pickups. But Ford says it has the most pickups with 250,000 miles on them.
Ford may have the last laugh. The F-Series has been the best-selling truck in the U.S. for 35 years, and outsold the Silverado by nearly 70,000 trucks last year.
Related:
NBC live steam of the game and pregame show
Live-blog of all the Super Bowl ads
Companies that wasted the most in Super Bowl advertising
This Bud's for their best Super Bowl ads ever
What made you laugh? Cringe? Discuss the ads here
Leave a Comment:
I have 307,725 miles on my 1995 F-150 XLT!
FORD TRUCKS RULE !
If GM is doing so great that they can pay $3.5 million for a 30 second Superbowl ad, how come they still owe the taxpayers bailout money?
This is strike two with GM and their scummy commercials, the first was when they put out an ad claiming they repaid the bailout money
How about it GM, care to explain why you are so profitable that you can afford to not repay the taxpayers for your bailout, yet can waste $3.5 million for a Superbowl ad attacking a rival WHO DID NOT TAKE BAILOUT MONEY AT ALL
EDIT: 2 commercials now as of this post. $7 million spent so far on ads, yet taxpayers have yet to be repaid. What is wrong with this picture?
Tax payer money wasted.
i agree. Is Chrysler and GM doing so well that they can spend approoximately $10 million combined of TAXPAYER dollars. If any bank ran and ad like this Obama would be calling press conferences.
GE is also in this boat with their 2 "USA USA" commercials, considering GE used tax loopholes to AVOID PAYING CORPORATE TAXES last year.
GM/Chrysler/GE should be ashamed of themselves for paying $3.5 million for a 30 sec spot int he Superbowl when they owe the taxpayers so much money