Dog beats out Kim Kardashian for Skechers Super Bowl ad

Reality television star Kim Kardashian has taken a lot of flak for her 72-day marriage to New Jersey Nets player Kris Humphries.

But she probably never dreamed that she’d be bested by a dog.

In what is perhaps the ultimate humiliation, Kardashian has been swapped out for a French bulldog in a commercial for Skechers GORun shoes that will air during this year’s Super Bowl, USA Today reports.

The reality star appeared in a steamy commercial for Skechers Shape-Up shoes during last year’s Super Bowl, but the Skechers commercial airing during this year’s game will instead feature a dog. In the spot, the dog will wear Sketchers GORun shoes and will race against a pack of greyhounds at Tucson Greyhound Park, according to the newspaper.

(Said steamy ad is below. Post continues below steamy ad.)

But Skechers insists that the absence of Kardashian in the company’s new Super Bowl commercial is not due to backlash against the reality star over her hugely hyped wedding and quickie divorce. Leonard Armato, president of Skechers Fitness, told USA Today that "Kim got us more attention than we ever dreamed. We have to establish Skechers as more than a lifestyle company."

Armato told USA Today that while Kardashian’s contract with Sketchers expired at the end of 2011, she had a big influence on the brand’s popularity, and attributes much of the 400 percent increase in fans on the Skechers Facebook page after the Super Bowl to her star power.

Sketchers on Tuesday also announced that Mark Cuban, owner of both Landmark Theaters and the Dallas Mavericks, would make a cameo in the Skechers Super Bowl spot as GORun’s new spokesman.

Cuban told USA Today that while he’s no Kim Kardashian, “one of the things I do know is high technology and how to use it.”

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I'm so tired of looking at this hog I could puke!

  • 26 votes
Reply#1 - Tue Jan 10, 2012 5:37 PM EST

Kardashian could be swaped out by horse crap. Get rid of this Kardashian BS.

  • 23 votes
#1.1 - Tue Jan 10, 2012 7:59 PM EST

You know, I was trying to think of something clever, but I decided KK isn't worth the effort.... The dog has my vote. I just wish the damn Kardashians would go away like Paris finally did. PALLEEEEZE tell me why people watch these rich white trash people???? And Bruce.... needs to grow a set again. While I'm sure he loves all the money, I wonder if he knows how bad they make him look... even to the point of his wife talking about dropping Jenner's name because there was more publicity and money with the Kardasian name... Excuse me... I have to go throw up now...

  • 7 votes
#1.2 - Wed Jan 11, 2012 12:41 AM EST

I guess a Krashdashian is better than one of those disfunctional idiots from Jersey Shore!

  • 1 vote
#1.3 - Wed Jan 11, 2012 5:43 AM EST

Not by much. When will this dim bulb's fifteen minutes be over?

  • 4 votes
#1.4 - Wed Jan 11, 2012 6:15 AM EST

i guess skechers wanted to be associated with intelligent life.

  • 2 votes
#1.5 - Wed Jan 11, 2012 11:37 AM EST
Reply

Hey... I don't blame the company and their decision. Even a dog has more class, feelings, morals than this skank. They'll both f**k anything that walks though...

  • 33 votes
Reply#2 - Tue Jan 10, 2012 5:50 PM EST

Who is Kim Kardashian?

  • 19 votes
Reply#3 - Tue Jan 10, 2012 6:01 PM EST

I kept thinking the Kardashians where the evil guys on Star Trek until they told me they were spelled Cardassians. Looking at Kim and her sisters the guys on Star Trek might be better looking.

  • 20 votes
#3.1 - Tue Jan 10, 2012 6:14 PM EST

To this day I still think of Cardassians whenever I hear Kim Kardashian's name... which is entirely too damn often.

  • 19 votes
#3.2 - Tue Jan 10, 2012 6:55 PM EST

You're better off not knowing.

  • 1 vote
#3.3 - Wed Jan 11, 2012 6:16 AM EST
Reply

What a Dog!!

  • 8 votes
Reply#4 - Tue Jan 10, 2012 6:04 PM EST

So what's the difference between a dog and Kim. Apparently nothing except the dog is cheaper.

  • 15 votes
Reply#5 - Tue Jan 10, 2012 6:12 PM EST

The dog is better looking and smarter too, probably.

  • 19 votes
#5.1 - Tue Jan 10, 2012 7:00 PM EST

It's a dog-eat-dog world.

  • 2 votes
#5.2 - Tue Jan 10, 2012 8:56 PM EST

Is the dog really cheaper? I think she's as cheap as cheap gets...LOL

  • 2 votes
#5.3 - Tue Jan 10, 2012 9:31 PM EST

Haroldwolf! Don't you dare talk about the dog that way!

  • 3 votes
#5.4 - Tue Jan 10, 2012 10:49 PM EST
Reply

So her marriage was really 4 years in dog days.

  • 14 votes
Reply#6 - Tue Jan 10, 2012 6:27 PM EST

Appaarently all the Kardashians want is publicity. Just who the ^()*)(^&R^^&* cares anyway?

  • 5 votes
Reply#7 - Tue Jan 10, 2012 6:44 PM EST

Now we know what basketball players have to do to get a dog!

  • 3 votes
Reply#8 - Tue Jan 10, 2012 6:47 PM EST

I keep careful track of what these characters advertise to make sure I don't buy any of it.

  • 14 votes
Reply#9 - Tue Jan 10, 2012 6:59 PM EST

Thank goodness Skechers came to their senses. I would much rather look at a French Bulldog than an American Tramp!

  • 19 votes
Reply#10 - Tue Jan 10, 2012 7:16 PM EST

So they traded one dog for another one! At least the first had nicer boobs to look at ;)

  • 2 votes
Reply#11 - Tue Jan 10, 2012 7:30 PM EST

But the new one has 8. lol

  • 5 votes
#11.1 - Tue Jan 10, 2012 9:18 PM EST

Good one! ;)

  • 2 votes
#11.2 - Tue Jan 10, 2012 11:08 PM EST
Reply

Wow, so much vitriol directed towards this pretty, dumb, vapid, insipid, greedy, talentless, bimbo. What did she ever do to you? lol...

  • 10 votes
Reply#12 - Tue Jan 10, 2012 7:38 PM EST

Excellent

  • 8 votes
#12.1 - Tue Jan 10, 2012 8:37 PM EST

Because she, like much of Hollywood, is foolish, vapid, insipid, greedy, talentless, and I will also say nihlistic as well. The whole lot of that family brought the vitriol and huberis upon themselves.

  • 3 votes
#12.2 - Tue Jan 10, 2012 9:03 PM EST

Not fair. You guys used all the good words. ;)

  • 1 vote
#12.3 - Wed Jan 11, 2012 11:40 AM EST

Damn. I missed a perfectly good reason to use "nihilistic" AGAIN! Good catch, TR.

    #12.4 - Wed Jan 11, 2012 3:51 PM EST
    Reply

    Woof bow wow yip growl whine!

    Translation: I want to see the dog, lose the broad!

    whimper

    Translation: Sparky (the wonder dog)

    • 3 votes
    Reply#13 - Tue Jan 10, 2012 7:41 PM EST

    Well, I prefer to see the French dog, at any rate.

    • 2 votes
    #13.1 - Tue Jan 10, 2012 8:28 PM EST
    Reply

    Hey....a French Bulldog...how fitting

    A dog modified cosmetically to the point that it can't even function in everyday life.

    I wonder if it is a coincidence that she was replaced by this particular dog or are the advertisers that witty :)

    • 5 votes
    Reply#14 - Tue Jan 10, 2012 7:42 PM EST

    Forget Kim Kardashian for a moment. Forget the dog for a moment. Read the last sentence again. "Cuban told USA Today that while he’s no Kim Kardashian, 'one of the things I do know is high technology and how to use it.'"

    They're SHOES, Mark. I think even Kim Kardashian could figure them out, you know, once they were tied for her and all. That might be why she preceded you as the spokesperson. "High technology," what a joke! Sure, there might be cutting edge synthetic materials that make it up, but unless it acts as a wi-fi hotspot, most people won't care about its high technology. That's probably why Sketchers uses gimmicks like Kim Kardashian and a dog ... and Mark Cuban's ego ... to sell the shoes. "Sure, Mark, you're on board to help us as a technology consultant. Now go get back on the set, we need the dog to pee on your leg again."

    Somehow I get the impression that Mark Cuban will take over The Apprentice from Donald Trump, and it will be like nothing changed.

    • 2 votes
    Reply#15 - Tue Jan 10, 2012 7:51 PM EST

    I don't know - CAN Kim Kardashian figure out how shoes work? I somehow think not.

    • 1 vote
    #15.1 - Tue Jan 10, 2012 10:18 PM EST
    Reply

    BRAVO, SKECHERS! KK is a no talent money grubber. I would MUCH rather see the dog in the commercial than the mutt they used last year!

    • 3 votes
    Reply#16 - Tue Jan 10, 2012 7:51 PM EST

    "Cuban told USA Today that while he’s no Kim Kardashian, “my backside is 100% natural."

    Fixed that for ya...

      Reply#17 - Tue Jan 10, 2012 7:52 PM EST

      Never watched them, never will. I'm very, very tired of hearing about them. It's really sad they can make a fortune doing nothing. Can't they do something charitable for our servicemen coming home! Saw them on a talk show and they all 'whined' when they talk. And Bruce, did he and Kenny Rogers have the same plastic surgeon? They all seem to be in the same catagory as Paris Hilton. I think Kim blindsided her husband after 72 days and he never saw it coming. However, he should have had more sense than to marry Kim. What did he really expect.

      • 2 votes
      Reply#18 - Tue Jan 10, 2012 7:54 PM EST

      kardashians were the reason the cheer in the movie where Goldie Hawn is the coach was created -U-G-L-Y you

      ain't go no alibi- YOU UGLY-- YOU UGLY

      or was it The Whole Nine Yards?

        Reply#19 - Tue Jan 10, 2012 7:55 PM EST

        The curse of O.J.'s blood money.

        • 3 votes
        Reply#20 - Tue Jan 10, 2012 8:14 PM EST

        Kim K. was hanging out on the corner in L.A. the other day and the cops rolled up and told her to haul ass, she did, but she had to make two trips:)

        • 3 votes
        Reply#21 - Tue Jan 10, 2012 8:42 PM EST

        what i resent is my cable provider package includes the kardasian show---i'm paying for this nonsense. i watch pbs /' the big bang theory' / cnn /animal planet . most of the rest is ghastly trash. sheldon honey help me figure out how to block ''the kardasians'' et all.

        • 2 votes
        Reply#22 - Tue Jan 10, 2012 8:51 PM EST

        Once Again, Canis Familiaris proves why it is our best friend. I am greatful for that Canine - who ever he or she may be.

          Reply#23 - Tue Jan 10, 2012 9:00 PM EST

          I think I will enjoy it better with the dog...I must admit, everybody in my family changes channels as soon as we see any of them...They may be pretty, but they are really skanky.

          • 1 vote
          Reply#24 - Tue Jan 10, 2012 9:01 PM EST

          Thank you, thank you Skechers!!! At least I will be able to get through the Super Bowl without having to hear about these skanks!! I have done my best to avoid anything about them but, unfortunately, they bleed over into the regular news also. Now if we can make the announcers promise to not talk about them either...

          • 3 votes
          Reply#25 - Tue Jan 10, 2012 9:04 PM EST
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