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This is a scene from "Dog Park," a finalist in Doritos' 2011 "Crash the Super Bowl" contest.
By msnbc.com staff
Doritos again this year rolls out their “Crash the Super Bowl” competition which allows amateur filmmakers a chance to come up with an ad that will be shown during the big game.
The difference between this and most other Super Bowl ad tradition/stunts is this one actually ends up being entertaining sometimes. In fact, spots from the contest were rated as best of the game in 2009 (“Crystal Ball”), and 2010 (“House Rules”) by msnbc.com users.
The company announced their five finalists today for Bowl XLVI. The winner gets, as last year, a $1 million prize, the spot aired during the game, and a role in a Doritos project with Smoove-Hop-Comedy group Lonely Island — you know, the “D*ck in a Box” guys from Saturday Night Live.
Lonely Island were going to do their own spot, but it was scrapped so that two “Crash” finalists can grace the game.
View and vote on the finalists here. We’re not enthralled by any of them in particular, but given how bumbling bros and bimbos always seem to register with viewers, we see great things for the “Hot Wild Girls” entry.
NBC reported yesterday they have sold out of spot for the game, but still have some available for the pregame show — just in case you have some millions to burn. The average cost for 30-seconds of in-game advertising this year is $3.5 million.
Leave a Comment:
I'll vote for the great Dane , missing cat one......baby sling shot second........
They all are amateur and look it. Not worthy of Doritos time or money.
Big Ben has got it right: the Great Dane wins it paws down
- anyone want to argue with the great dane can meet him out back
I thought the great Dane one was the funniest, but I could see how certain individuals might not enjoy it as that kind of morbid humor doesn't appeal to everyone. That being said, while it is the funniest in my opinion, i don't see them going with something like that for a superbowl ad based on the aforementioned morbid factor.
With all honesty, I found the rest of them to be almost entirely without merit from the standpoint of humor...especially the first one involving the cell phone and the last one with the guy who acted like a bird whenever he ‘craved’ doritos.
Missing cat should win, but all 4 are average at best...
I think Sling Baby is the best! Who can't like a cute baby flying through the air to steal the Doritos from his bratty brother? It's visual, it's wholesome, it's funny!
This one didn't make the finals but there was some nice buzz about it... #/gallery?video=11552
Sling Baby was HANDS DOWN the best. They got my vote.
The Great Dane one's the best... the rest are boring and blah. Anyone that gets offended over a commercial needs to lighten up.
Being a Grandma I loved Sling Baby, sometimes you just gotta do what you gotta do!!
Sling BAby FTW!!!!
This link is interesting; Is this true?
videocontestnews.com/2012/01/04/a-crash-the-super-bowl-bummer-three-of-the-five-2012-finalists-were-made-by-past-winners/comment-page-1/#comment-15757
Is this true?
This contest is fixed! MSNBC needs to shed light on the real headline here!
I LOVE SLING BABY! So cuuuuute! Best of them all.
That image from Dog Park is hilarious! Here's hoping that one wins! :)